For professionals in the child, baby, and maternity industries, attending CBME China — the world's largest trade fair for these sectors — offers an exceptional opportunity to build valuable business connections, discover emerging trends, and expand into the booming Chinese market. With thousands of exhibitors, buyers, and professionals gathering annually in Shanghai, successful networking at CBME China can open doors to strategic partnerships, supply chain enhancements, and even international collaborations. However, with such a massive event, making meaningful connections requires strategy, preparation, and follow-through.Here’s how to network effectively and maximize your presence at CBME China.
Effective networking starts well before the event itself. To make the most of your time at CBME China, research the exhibitor list, keynote speakers, and event agenda. Identify the companies, brands, or people you want to connect with. Many attendees are decision-makers in their organizations, so arriving informed allows you to start conversations with purpose.
Build a list of high-priority contacts: potential clients, suppliers, industry leaders, and media representatives. Note their booth numbers, social handles, and the time slots when they might be hosting talks or demos.
Leverage CBME China's matchmaking tools and official app to set up meetings. Early outreach shows professionalism and helps you secure time with busy executives. Craft short, polite messages introducing yourself and your goals for the meeting.
If you're an exhibitor, your booth is your networking hub. Make it inviting, clear, and brand-consistent. Use visuals to tell your brand story, offer multilingual materials (especially in Mandarin), and staff your booth with approachable, knowledgeable representatives.If you're attending without a booth, focus on your personal branding. Dress professionally, carry business cards in both English and Chinese, and prepare a 15-second pitch about who you are and what you do.
CBME China attracts attendees from over 100 countries. A firm handshake, a friendly smile, and a culturally aware approach can make all the difference.
Greeting someone with a simple “Ni hao” (hello) or thanking them with “Xie xie” (thank you) shows respect and cultural appreciation. Even if your contact speaks English, these small efforts create warmth and build rapport.
Ask questions about the other person’s business. Show genuine interest in their goals and challenges. People remember those who listen, not just those who talk.
In addition to the exhibition floor, CBME China hosts educational seminars, forums, and evening networking events. These smaller settings provide excellent opportunities to engage in meaningful conversations.Look for niche sessions relevant to your sector—whether it's organic baby food, sustainable manufacturing, or digital retail. During Q&As, introduce yourself before asking questions to raise visibility. Afterward, approach panelists and fellow attendees to exchange insights and contacts.
Technology can amplify your networking efforts. Use the official CBME China app to navigate the event, receive alerts, and communicate with other attendees.
Connect on LinkedIn immediately after meeting someone. For Chinese contacts, WeChat is the dominant platform—scan QR codes and save people under clear labels so you remember who they are.
Paper cards are still expected, but a QR code linking to your digital card, portfolio, or company website adds a modern touch. It also allows easy follow-up.
CBME China is a multi-day event, and it’s easy to get overwhelmed. Set daily networking goals—e.g., “meet 5 new contacts,” “attend 2 seminars,” “follow up with yesterday’s leads.”
While it’s comforting to spend time with people you know, push yourself to engage with new professionals. Use mealtimes, lounge areas, or coffee stations as informal networking opportunities.
After each conversation, jot down key points about the person: what they do, what you discussed, and any follow-up action. Within 48 hours of meeting them, send a personalized message thanking them for their time and referencing your discussion.
A week or two after the event, reconnect with top contacts. Share a relevant article, invite them to a Zoom call, or propose collaboration. Timely, thoughtful follow-ups convert casual chats into lasting partnerships.
Networking isn't just about what you can get—it's about building mutually beneficial relationships. Offer help, insights, or referrals when appropriate. For example, if someone is looking for a supplier you know, make the introduction.Generosity earns trust and positions you as a connector in the industry, which boosts your reputation over time.
Business etiquette in China may differ from what you're used to. For instance, hierarchy is important, so direct your attention appropriately during group conversations. Business cards should be offered and received with both hands, and it’s courteous to glance at the card before putting it away respectfully.Being aware of these small details will reflect positively on you and make interactions smoother.
After CBME China concludes, take time to review your experience. What worked well? Which connections were most promising? What could you do differently next time?Use this reflection to fine-tune your networking strategy for future trade shows, whether in China or elsewhere.
Networking successfully at CBME China requires preparation, cultural sensitivity, and strategic action. Whether you're launching a new product, seeking distributors, or exploring investment opportunities, this global event is a launchpad for meaningful connections and long-term business growth. By showing up prepared, staying engaged, and following through after the show, you'll stand out and make a lasting impact in one of the fastest-growing sectors in the world.